Our Story

Soak began during lockdown, around filter coffee and conversations in our living room.

Mornings were quieter. We would make coffee, sit down and talk. Sometimes for much longer than we expected.

A quick conversation could become a long one. An idea could find room to develop. Things that might normally pass unnoticed began to appear.

Somewhere in those mornings, Soak started to take shape.

The name came from the idea of immersion. Staying with something long enough to absorb it. To understand it.

I grew up in Santa Catarina, in the south of Brazil, with the sea and surfing as part of everyday life.

I kept coming back to the image of a fin beneath the surface of the water. Mostly unseen, but helping to give balance and direction.

Perhaps that is where I first learnt to pay attention to what sits beneath the surface.

LOOK CLOSER

Over time, I began to recognise the same idea in very different places.

In the movement of a brush across a canvas, where a simple gesture can carry pressure, direction and intention.

In the shift of weight on a mat, where an angle or a small adjustment can change what happens next.

Coffee asks for the same attention.

Small changes matter.

Change one thing and the cup changes with it.

That has always fascinated me.

Looking closer. Understanding how something works. Trying. Adjusting. Noticing what might otherwise be missed.

AROUND THE CUP

A cup of coffee can seem like a small part of the day.

Look closer and there is a lot behind it.

A place where the coffee was grown. People whose work and lives are part of its story. A variety. A process. Decisions made along the way, long before the coffee reaches us.

By the time it does, a lot has already happened.

Our part is roasting.

To understand the coffee in front of us. To respect the work that came before us and make decisions that serve what comes next.

Then the coffee leaves our hands and eventually reaches someone else’s.

How they brew it becomes part of the story too.

Even in the cup, it keeps changing.

Flavours shift as the coffee cools. Something you missed in the first sip can appear a few minutes later.

Then there is what happens around the cup.

Sometimes coffee is simply a reason for two people to sit down together.

An idea emerges. A problem looks different from another angle. A decision becomes clearer. A friendship finds room for a conversation that was missing.

Coffee does not solve these things.

But sometimes it creates the moment in which they can begin.

ROASTED IN LONDON

Today, we’re a specialty coffee roaster in London.

We roast in London using facilities at Tate Britain.

Roasting asks for attention too.

Small decisions matter.

That is what we keep coming back to.

Make good coffee.

Pay attention.

Stay curious about what surrounds it.

SOAK IT IN.