Soak was born in a quiet season — when the world felt uncertain and everything slowed down.

During the pandemic in the United Kingdom, our living room became a kind of morning sanctuary. Coffee brewing. A little silence. A reminder that even when life is shaken, you can still choose how you begin.

That’s where the name Soak first came to life. To soak is to fully enter a moment. To be immersed. To let something good reach deeper than the surface.

Our roots come from the South Coast of Santa Catarina, Brazil — where the Atlantic Forest meets the ocean, a biodiversity haven and home to the 9th World Surfing Reserve. That coastline shaped our rhythm: more present, more awake, more connected to what’s real.

Soak carries traces of that world — the lush green of the forest, the saltwater air, and the calm strength of the sea.

Today, Soak is more than coffee. It’s a way of living well.

A daily ritual built around flavor, art, music, and ocean energy—the things that make life feel alive.

With a steady commitment to transparency and sustainable practices, we focus on people and planet—because what we build should create a positive ripple, not a hidden cost.

Soak isn’t here to be the hero. You are.

We’re here to guide you back to what matters — one cup, one morning, one moment at a time.

WELCOME TO SOAK.